Lee Willows

Founder & Chief Executive, YGAM, UK


Petra has over 30 years of experience in the gaming industry – from strategic changes to operational delivery and follow-up in different gaming companies to consultancy in both global and national gambling companies and to The Swedish Gambling Authority. Over the past 3 years, Petra is a board member of Sweden’s second largest gaming company, ATG, appointed by the government. In 2018, she initiated the Sustainable Gambling Academy for the next generation of gaming companies in collaboration with academia and experts. The aim is to give future leaders the ability to take Corporate Social Responsibility to the next level and create sustainable and profitable companies with a social conscience.